Reading Response: Discovering the Truth: The Operation of Ethos in Anti-Smoking Advertising

This essay was very informative. It gave a great understanding of what exactly Ethos is. The author used ethos in her argument as well to support her stance on the Truth commercials. It really showed me that the tactics work because I am very opposed to those commercials, yet she made me double think. All in all I feel the non-smoking commercials do implement ethos well. However, I disagree with the section saying that the commercials are leaving everything up to the kids to decide. Maybe the older commercials when it said "seek the truth", now all they say is truth. Ultimately I guess it's better to have stupid commercials and less people smoking.